SERVICES
We work best as an integral part of your team, ensuring that marketing strategies and tactics are consistently communicated, both internally in your organization and externally to customers. Our ability to “flex” resources, and bring in experts such as designers, digital and SEO experts, PR experts, and more on an as-needed basis allows us to offer high-quality, professional services without the cost of multiple full-time hires. We are also happy to provide project-based support as needed, particularly in areas such as:
Strategic Marketing Plan Development
Our analytical, results-oriented approach combined with creative thinking and an insightful understanding of the power of integrated marketing means you get effective, cohesive marketing plans that are on strategy and support your corporate goals and objectives. Actionable plans and measurable results are our focus.
Brand Development
We will help you develop a unique brand proposition that fits with your strategy, core values, and capabilities, and most importantly is relevant to your target customer. This allows definition of your brand's personality and development of an authentic message that will resonate with your customer base. We believe that all communication and contact that your company, it's people, products and services have with the customer should reflect your brand.
Business Plan Development
Start-up companies, small to mid-size organizations focused on growth or those making changes in direction may not have the internal resources to create or update a written business plan. Some may instinctively know where they are going but find it difficult to take time away from their day-to-day business to put plans into words. We can support you in developing a written business plan that serves not only as an internal roadmap defining your business direction, but is typically a prerequisite for any type of external financing.
Advertising and Media Planning
We offer a flexible, cost-effective approach to advertising planning services, including: strategic campaign development, media planning and negotiation, and facilitation of creative advertising design. We provide graphics experts or work with yours to achieve an ad campaign that can be executed effectively in both digital and traditional media and can be leveraged across all marketing tactics.
Direct Marketing Campaigns
We integrate direct marketing efforts into a total customer communication plan that helps build loyalty and incent action from your customers and prospects. After identifying an appropriate mix of tools and channels (including both digital and physical) to reach your target customers, we develop a data-driven plan to identify customer segments, craft specific customer-centric messages within the context of your brand, then execute and measure results. This results in actionable next steps and lead generation for your organization.
Sales Tools and Marketing Collateral Development
We work with your management and sales team to develop and produce communication and selling tools that will ultimately increase your bottom line. Our focus is on providing you with tools that effectively communicate the critical differentiating benefits your products and services offer customers, thereby increasing sales. We take your budget and priorities into consideration to maximize the impact of the collateral that we develop.
Marketing Implementation Support
We take a vested interest in helping your business succeed, and enjoy seeing projects through to their completion. Our results-oriented approach means we will work with you on the implementation of your plans and help with any mid-course adjustments you may need.
A Sampling of Clients
Below are just a few of the wide variety of clients we have worked with over the years: